Explore the Power of Narratives

How Deep Narratives Reinforce Reductive Thinking in the Pursuit of Gender Equity in Tech

This new breakthrough report explores how deep narratives shape human consciousness. With a focus on gender equity in the tech sector, False Choice offers a roadmap for changemakers to challenge their existing beliefs and effectively use narrative analysis in new social change initiatives.

Binary Thinking

values quick decisions, efficiency, and simple solutions, and reinforces either-or framing in concepts and gender.

False Choice identifies and analyzes two narratives and their pervasiveness throughout history, contemporary civic moments, the media, and tech culture itself:

Individualism

promotes a meritocracy that celebrates individual success and limits opportunities for solidarity that can drive systems change.

Learn more about where these narrative devices came from and how they impact every aspect of our understanding of gender equity in tech.

Our report is backed by a comprehensive analysis of:

28,044
media articles
across 20 years

3,208,225
social media posts
across 2 years

48
academic articles

251
peer practitioner websites

1,000
people surveyed
through Creative ad testing

Our report is backed by a comprehensive analysis of:

28,044
media articles
across 20 years

3,208,225
social media posts
across 2 years

48
academic articles

251
peer practitioner websites

1,000
people surveyed
through Creative ad testing

“This project seeks to start a conversation around these particular narrative devices while also inviting other practitioners of gender equity in tech and social change more broadly to incorporate narrative analysis and change into their work.”

Carley Mostar, Report Author

Why You Should Download Our Report

Insightful Analysis

Gain a deeper understanding of how narratives shape our perception of gender equity in the tech sector

Challenging Beliefs

Uncover the underlying beliefs and worldviews that influence our collective understanding of gender equity in tech

Tools for Social Change

Borrow from our research to build your own narrative frameworks and counter narratives to drive social change